Trademarks and Branding
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Authors
Sheppard, Beth M.
Issue Date
05/23/2023
Type
Image
Language
Keywords
Bethlehem , Starbucks , Trademarks , Branding , Logos
Alternative Title
Abstract
Description
The Stars & Bucks Cafe in Bethlehem plays on the trademarks and branding of the Starbucks Chain. It is just a few shops away from a rival, "Square Bucks", which plays on the same trademark and branding.